.YOU MAY certainly not understand it, yet various fonts elicit various emotions. Serif font styles, with tiny strokes at the ends of characters, are actually typically located in books and also newspapers. They seem to be reliable and also reliable. Sans serif font styles, which appear, can show up modern-day and informal. Graphic consistency provides visitors a feeling that they know where they stand up it helps to build trust. When it comes to The Financial expert, it establishes the tone for our journalism.